Aaaaand, welcome to the third part of our series!
I feel like a ringleader when I say that. Or like the Wizard of Oz. Just the big booming green head and his big booming wizard voice. Picture that for me, guys.
But let’s get on with it, shall we?
You can only access Pinterest analytics if you have a Pinterest business account. (Don’t worry if you didn’t sign up as a business–it’s very easy to convert your account.) Once you’ve done so, you can access your analytics from the settings menu on your profile or by going to analytics.pinterest.com.
Once you’re there, you will see this awesome dashboard:
I think one of the things I love about Pinterest analytics so much is how pretty they are. Look at all of the colors!
This dashboard gives you a brief overview of the stats for your Pinterest profile, your audience, and activity from your verified website. You can click through each section in order to view more in-depth analytics.
Your Pinterest Profile
Click on the first tab in the top navigation bar to get to your profile analytics. This section shows you how well all of the pins that you have pinned to your profile are performing. (Snaps if one of your own pins shows up here! There are a couple of mine, but I promoted them so it doesn’t really count as much as organic traffic would–but it’s still something!) Toggle between the metrics you want to look at (impressions, repins, or clicks) in order to see the whole picture of how your profile is performing. All of the stats are important, but clicks are what are actually getting people to your website, so you want that to be a nice number to look at.
The top section shows an awesome little line graph with how your impressions, etc., have changed throughout the selected date range. You’ll see your average daily impressions, repins, and clicks in the lefthand column.
– Top Pin Impressions/Most Repinned or Clicked Pins: This shows you your top pin impressions/repins/clicks from the last 30 days. You can click Show more in order to increase the list of pins shown. Under Pin type, the P stands for Promoted Pin and the R stands for Rich Pin.
– Boards With Top Pin Impressions/Repins/Clicks: Scroll down to see which boards have had the most impressions/repins/clicks within the last 30 days.
– All-Time: Instead of seeing your stats just for the last 30 days, click on the All-time tab to see which of your pins has performed the best ever. Most of my best ever pins are from my pre-business Pinterest days, meaning that my recent pins that are actually relevant to my niche need a bit more attention and focus.
The most important part of any social media analytics: the demographics and interests of your followers. Do they match your target market? If not, you’ll want to work on pinning more relevant articles to your boards as well as following more accounts that match your ideal customer.
– Demographics: The chart at the top of this tab shows the number of people who have seen at least one of your pins within the last month versus the people who have engaged with (liked, repinned, clicked on, or sent) at least one of your pins. Other stats shown here are country, metro, language, and gender of your audience.
– Interests: This tab is much more fun. Here, you get to see the top Pinterest categories that your audience is interested in. It also shows you Pinterest boards that have a lot of your content pinned as well as other brands on Pinterest that your audience also engages with. Pay attention to these so that you know what types of content your audience is most interested in.
One awesome feature that this section has is the ability to choose between viewing stats for your audience (everyone who even sees at least one of your pins) versus for your followers. By clicking the dropdown menu in the top right corner, you can switch this to your followers and see even more targeted information.
Activity From Your Website
This tab shows you how content from your verified website is doing on Pinterest–including pins from your website on other profiles. The top chart shows how many impressions pins from your website get daily. Toggle between repins and clicks to see those stats as well.
– Top Pin Impressions/Most Repinned or Clicked Pins: Similar to your profile activity, this shows you your top pin impressions/repins/clicks from the last 30 days–but only for pins from your own website.
– Boards With Top Pin Impressions/Repins/Clicks: Scroll down to see which boards with your pins on them have had the most impressions/repins/clicks within the last 30 days.
– Original Pins: Instead of repins, this tab shows you how many original pins are created on your website each day as well as your most recent original pins.
– All-Time: This is another best ever tab, but this time showing which pins from your website performed the best ever.
– Pin It Button: This tab shows you how many pins were created on your website from a Pin It button, as well as how many clicks to your website those pins drove. If you don’t have a Pin It button, you should definitely get one right meow.
Pins From Your Website on Pinterest
This part isn’t exactly included in analytics, but it’s still a good resource to check out occasionally. If you go to the URL pinterest.com/source/yourwebsite.com, then you can see all pins that have been pinned from your website. This gives you a great chance to like them or comment on them thanking the pinner.
And sometimes it’s just fun to look at how many pins of your blog images there are!
Seriously though, raise your hand if you also are slightly crazy about Pinterest’s pretty analytics. I think all social media sites do pretty well with the looks of their analytics, but Pinterest definitely knows the importance of visual appeal to their audience. Keep an eye on your Pinterest analytics to see if you need to make any adjustments to your strategy. And always make sure that you’re pinning with purpose so that your targeted audience are the ones who will find your pins, love your pins, and follow you.