Drum roll pleeeeeeaseeee…
Of course there are! Many of you may already know what a huge advocate I am for Buffer (my favorite social media scheduling app) because I talk about it all of the time. Out of all of the other social media schedulers I’ve used, Buffer has the most attractive interface by far and is the most user friendly of them all.
One of the things that separates social media marketing from the rest is how it has to be in real time. However, Buffer can help you to keep at least part of your social media under control by allowing you to schedule posts beforehand. Here’s a basic guide on how to use Buffer and why it’s so badass.
1. It is so incredibly easy to Buffer an article.
I think one of the things that I really love about this service is how seamlessly they managed to turn their company name into a verb. The actual act of adding a new post is called “buffering.” Genius.
Once you’ve signed up for Buffer and downloaded the Bookmarklet, you’ll be able to Buffer posts from right inside of your social platforms. If you begin to write a Facebook or Twitter post, you have the option to post it immediately or to add it to your Buffer queue. As an added bonus, you can also Buffer retweets so that you’re not tweeting/retweeting too closely together.
Many social sharing apps also include Buffer as a method of sharing the post, proving that Buffer really has made it in the social media world.
2. You can use it with almost any social network.
Including Pinterest. I think I literally jumped for joy when I saw that Pinterest scheduling was going to be a thing.
Buffer allows you to connect your Twitter account, a Facebook Profile, Page, or Group, a LinkedIn Profile or Page, a Google+ Page (Google+ Profiles were never officially able to integrate with a scheduler), and a Pinterest account. (Instagram also doesn’t allow for scheduling, but hopefully that one will be added soon as well!)
3. It makes my minimalistic heart flutter.
With massive amounts of white space, simple navigation, and a gorgeous, easy-to-use interface, Buffer just all around makes me happy.
I mean, just look at that dashboard. How can you go wrong?
4. It automatically shortens your URLs for you.
Maybe it’s just me, but nothing irks me like seeing an ellipses after the first 27 characters of a URL because no one bothered to shorten it.
Buffer has its own customized bit.ly link and I love it. Whereas in Hootsuite, you have to manually paste your link into the link shortener box to get your ow.ly link, but Buffer shortens your link as soon as you add it to your queue.
5. It comes with a badass Bookmarklet.
Check out my browser’s navigation bar below:
See that awesome little button in the red circle? That’s my Buffer Bookmarklet. Whenever I’m reading a great blog post and I decide that I want to share it on my social media, all I have to do is click that little icon (or press alt + B on my keyboard) and I can add it to my queue without ever having to leave the page.
Similarly, I can add Buffer to one of my quick-links on my phone and can add a post to my queue from Safari and even from my Bloglovin’ app.
Do you even know how much easier this makes my life? So. Much. Easier.
6. Analytics like nobody’s business.
Buffer has very comprehensive analytics and you can also opt for their to send you a social media report card each week with how your posts did this past week compared to the week before.
You’re able to see how many Retweets, Favorites, Mentions, Clicks, Likes, Comments, and Potential Reach in your Buffer analytics. With the upgraded package, you can also filter by most popular posts, least popular posts, and types of post (i.e., text, image, link).
7. Ease of resharing posts.
By going to your analytics, you’re able to see tons and tons of your past posts. However, you can also go through and Rebuffer past posts. Rather than having to recreate posts, you can scroll through your most popular ones and simply add them right back to your queue with the click of a button or a swipe of your smartphone screen.
You should be sharing your blog posts more than once or twice over its lifetime, so having this opportunity to easily reshare (and edit) these social media posts is extremely convenient.
8. Set up your own posting schedule.
I’ve written about integrating Tweriod and Buffer for perfecting your Twitter posting schedule, but you can also create working schedules for each of your other social media. Then, when you go to schedule a post, you only need to add it to your queue rather than scheduling it for a particular time. I love this feature when I’m sharing multiple blog posts everyday and don’t want to deal with the monotony of going through scheduling it every single time.
9. Awesome package for only $10/month.
I haven’t personally upgraded to the Awesome package yet but I definitely plan to. Although the free package already comes with amazing features, the upgraded version offers even more. More analytics, the ability to add more accounts and schedule more posts, adding on team members and contributors, as well as Pinterest scheduling.
I’ve worked for a couple of companies who used other schedulers for their social media and have talked up Buffer incessantly until they finally made the switch as well. I haven’t tried every social scheduler out there, but I’ve had absolutely no issues with Buffer so I have absolutely no plans of switching.