Published: 4/21/2015 | Last Updated: 9/4/2017
I’ve said it before and I’ll say it again: branding is important. Branding is one of the most important things you’ll do to create a cohesive online presence. I’ve written before about branding your blog post images, but you’re not done yet. Your brand should extend out to your social media platforms so your readers always know whether a profile, graphic, blog post, etc., belongs to you or your blog. This means your fonts, your colors, and everything in between.
In order to guide you through how to do this, we’re going to go through each social media separately and discuss each part that needs to be synced with your blog/brand. It’s really not hard, but you definitely have some homework tonight. ;)
So let’s go ahead and get started, shall we?
Ahh, good old Facebook. With over 1 billion monthly active users, Facebook is definitely the most popular social media. So you want people who happen to stumble onto your blog/business’s Facebook Page to immediately know that they’re in the right place.
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For many small business owners and bloggers who are the face of their business, this image should be a photo of you. If you own a company and have employees where your business is more than just you, your profile photo should be your logo.
I’m going to repeat this for every single social media outlet that we cover, but make sure that your profile photo is always the same photo as your main blog photo of you, and that it is the same across all platforms.
See? (Facebook versus blog)
Your readers don’t know you that well and might not be able to tell if you’re the same person in two different images. Just make it easy for them and use the same image across all of your social media channels.
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Because of the size difference across platforms, Buffer has found that the ideal, perfect size for a “one size fits all” Facebook cover photo is 820x462px. But you’ll want to make sure that the actual “meat” of your cover photo (the graphics or words that matter) are within the middle 640x312px so that users can see them across all platforms.
There are a number of ways to use your Facebook cover photo. In fact, I’ve written a blog post before that shows 28 different ideas for your own cover photo if you’re not quite sure yet.
My cover photo is way #1: an extension of my brand. (You can scroll up a little bit to see what mine looks like again.)
Now we’re getting to my favorite–Twitter! Now this may be surprising, but there’s actually a lot that you can do with your Twitter in order to get it in sync with your brand.
When you log into Twitter, click on over to your profile so we can match your main Twitter color to your main brand color.
WHAT, YOU DIDN’T KNOW THAT WAS A THING? Today is the day I change your life, homes.
Click Edit Profile and head over to the left sidebar where your bio and all that jazz sits nice and pretty. You’ll want to put the 6-character hex code under your Theme color so your blog’s user experience is completely transferred over to your Twitter page.
If you don’t know your main brand color, you really should have that knowledge easily accessible. Your logo designer should have provided you with a style guide that includes all of your colors, fonts, etc. If not, you can upload your logo or a screenshot from your website to a Hex Color Finder and grab the hex code for your main brand color that way.
Profile Photo & Cover Photo:
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These will be the same across the board. Profile photo must be the same on all social media outlets (at least the ones you use for blog promotion) and cover photo should be the same graphic or photo in the varying image dimensions specific to each platform.
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If you use Twitter for blog promotion but you’re not really utilizing images on Twitter, then you’re really missing out. I have seen firsthand just how much adding a photo to your tweets increases reach and engagement.
I’ve also seen several bloggers simply use the same image from their blog on Twitter. However, I don’t suggest doing it that way. Images won’t always show up correctly–text may be hidden or cut off–so then the point of sharing an image is completely null and void.
Instead, you should be creating images to share on Twitter while you create your blog images. My blog images are 800 x 1200 px, so I just create my Twitter photos at 800 x 400 px. (The smallest your images can be to fit perfectly inside your tweet is 600 x 300 px, but any larger variation of 2 by 1 works just as well.)
Look at the difference a well-fitted Twitter photo makes:
— Chloe West (@ChloeWest28) August 23, 2017
— elle drouin (@wonderfelle) September 3, 2017
— DigitalMarketer (@DigitalMktr) September 2, 2017
— Nesha (@neshadesigns) September 4, 2017
— Caitlin Bacher (@caitlinbacher) September 4, 2017
This works best for all you design people out there. Instagram is a goldmine for anyone who works in visual aesthetics.
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I won’t waste any more of your time than I need to on this–just make sure it’s the same as all of your other social media and your blog.
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A real Instagrammer has a consistent style that they stick to on Instagram.
Maybe you like a lot of white space like @korymae:
Maybe you want to focus on your brand color like @allyssabarnes:
Whatever you choose, just be sure to keep your style consistent. I mean, just look at how perfectly both of these Instagram accounts pull together.
This is a little bit different from your regular Instagram photos because these are typically images that you have to create in Illustrator or Canva.
You always need to bring your blog’s design aesthetics into these photos. Use the same colors, fonts, etc. I suggest creating a template that you can just go back to and edit each time you need a new photo.
Here are a couple of examples of recurring quote styles. (If you go to the Instagram profile, you can see multiple variations of these images.)
Shout out to all my weird people out there (i.e. Everyone). :) And thanks Todd Herman for reminding us that our uniqueness is our biggest asset — that you DON’T have to run your business or life like anyone else. That you can still be successful even if there isn’t already a model for what you want to do or who you want to be. ✌🏼 . I’m lucky to call Todd Herman a friend and mentor. I found him during a time when I was unmotivated, overwhelmed, and lacked a productive routine in my business. And because of it, I was trying to be like everyone else in the business world — forgetting that my weirdness is a gift. After working with him, my life and business did a complete 180. . Todd just opened enrollment for his 90 Day Year program, which shows you a framework for achieving your biggest annual goals in only 90 days. It will help with overwhelm, productivity, purpose, confidence, and gettin’ down with yo’ bad self. 🕺🏻 Todd is a great human and the stuff in this course has been taught to Fortune 100 CEOs, Olympic athletes, and now…you, hopefully. :) . I’m also throwing in a couple bonuses if you enroll via the link in my profile (MelyssaGriffin.com/90). Here’s what you’ll get (in addition to the course and Todd’s bonuses)… 1️⃣ 6 months subscription to PursuitHQ, my monthly membership community for entrepreneurs. I release weekly content (on topics like webinars, organic traffic, and more), plus we do monthly Q&A calls and have a lively community of entrepreneurs in our forum :) 2️⃣ My behind-the-scenes business evolution. In this live (virtual) Masterclass, I’ll show you the steps I took to grow my business. I’ll also give you a glimpse into my business revenue and expenses and share my top tips for your own business growth. . Enrollment closes very soon! Visit the link in my profile to sign up. :)
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Again. Just make sure ALL social media profile images are the same photo. And every time you change one image you must change them all.
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Whoa. Mind blown. I bet you never even thought about branding your board covers before.
Well, folks, I’m about to piss you off because yes, I absolutely believe that your 387 Pinterest board covers should all be cohesive and synced with your overall branding. Sorry ’bout it. (JK. If you’ve done an audit of your Pinterest, you most def shouldn’t have 387 Pinterest boards.)
However, there are two ways that you can do this. The first way is super serious and would definitely be the best way to brand your Pinterest, but you can also take the easy way out and go with number two.
Do you see how all of our Pinterest board covers are similar–however they’re not exactly the same. We used a combination of font sizes and colors to create images pull our brand together and tell viewers eactly what the board is.
2. However, if you just don’t want to freaking do all that (hey, I can’t blame you, I lit’rally have 76 Pinterest boards), then here is the lazy blogger’s way of branding your Pinterest.
Pink is my main brand color. So instead of creating Pinterest board covers for each of my boards, I have instead carefully chosen a pin that has some shade of pink in it (preferably millennial pink or coral) for every single one of my board covers.
If you’re going to take the easy way out (which isn’t sounding quite so easy, now, is it?) then you still have to do some work.
Take a look at your own blog photos/design aesthetics. Choose your board covers carefully. Use your blog colors and similar images in order to create a cohesive Pinterest user experience for your followers.
What steps have you taken to brand your own social media channels?