If I had written this post a year ago, it would have been much simpler. It probably would be titled something like, “What Should You Share to Your Snapchat Story?” or “How to Entertain Your Audience on Snapchat.” And we would talk about one Stories platform and using that one single Stories platform for your business.
Now, things are a bit more complicated. Instagram launched their own Snapchat clone in August of last year, starting off the Stories war. Since then, we’ve also seen some form of Stories pop up on WhatsApp, Medium, Facebook Messenger, and Facebook itself.
And to go off on a quick tangent here, someone please tell me why Facebook needs so many different versions of Stories. Because this is getting a little out of hand. Also, do any of you have friends who use Messenger My Day or Facebook Stories? Because literally none of my friends post to either one.
Okay, back to our regularly scheduled programming.
So, with so many different versions of Stories, how do you decide which one(s) to use for your business? Let’s dive in to each different Stories platform, who uses each one, how easy it is to grow a following, and if it’s right for your business. Then we’ll get into the really fun stuff and talk about content ideas for your own Story.