As anyone who has ever gotten curious about making some extra dollhairs online and read a blog post about passive income knows, affiliate marketing is one of the most popular methods for generating revenue from a blog. It’s easy, you can get started right away, and there are many different businesses who want influencers to promote their products/services online and are more than willing to offer a commission in return.
Did you know you can also share affiliate links on your social media platforms too? This gives you even more ways to make money off of your blog and social media presence. And why not put all that time playing on social media to good use and actually make a few (or few hundred) bucks off of it?
I’m going to walk you through the four major platforms (Facebook, Twitter, Instagram, and Pinterest) and the best practices for sharing your affiliate links on each.
But first, let’s go over a few general rules for affiliate marketing on social media.
Rule #1: Focus on quality.
You typically have more chances to share affiliate links through your blog than you do through your social media platforms. This means you want to be much more particular about what you share. Make sure it’s something you really have enjoyed using and truly recommend to your followers.
Rule #2: Always disclose.
You’re probably aware that the FTC requires you to disclose when you use affiliate links in a blog post. But did you know that you also need to disclose when you share an affiliate link on social media?
They want to ensure that anytime you share something you want your followers to buy, they’re aware that you may have other motives than simply being helpful (i.e., making money). Although most of us only share affiliate links for products we believe in, this is not always the case. Which is why it’s important (read: required) to let your followers know you will receive a commission if they purchase through your link.
Rule #3: Remember the 80:20 ratio.
This ratio applies to all of your social content, including affiliate links. What this means is that you should be sharing 20% of your own content and 80% of curated content. Rather, 2 out of 8 posts should be promotional in nature. Affiliate links are included in that 20%, so make sure you don’t go overboard. Of course you want to increase your passive income with your social affiliate marketing, but you also don’t want to drive followers away with any incessant promotion of your links.
Rule #4: Don’t be promotional; be natural.
You’re not a salesperson. Instead, you’re just a friend who’s trying to share a helpful product. Make sure it sounds that way in your caption.
For example, you don’t want to have a caption that says “Do you have trouble keeping your kitchen sparkly clean?! You need this magic wand scrubber!” That just sounds like an icky infomercial.
Instead, you want your caption to say something like “I’m putting my feet up with a nice glass of wine because my kitchen only took five minutes to clean after dinner. This magic wand scrubber really is magic.” And then you include your disclosure and your affiliate link.
On all platforms, you want to keep those four rules in mind.