People love looking at pretty things. This is why Instagram is so vastly popular, and also why it quickly changed from people sharing random pictures from their day to stylized photographs with professional lighting. I know that I myself could spend hours on end just going through and liking pretty pictures (and sometimes I do). And since I’m not the only one, using Instagram for your business, and using it well, is incredibly important. Also, I just did an Instagram 101 consult with a client last week and did a crazy amount of research, so I’m feeling incredibly knowledgeable on this subject. So let’s do this.
Shameless plug: Follow me and my pretty pictures and yummy Charleston food pics by clicking the picture below.
Alright, let’s start talking strategy. In order to get any good traction from your Instagram account, you need people to see your content and follow you, right?
WAIT. Not just any people, though. You want people who are actually going to interact with your content, read your blog, and buy your products/services. Otherwise your followers are nothing more than a pointless number. So let’s talk about how to gain more Instagram followers that will actually engage with what you post and buy from you.