I wrote a blog post back in August of 2015 on ways to use Periscope for business (Periscope, may she rest in peace). Although the app itself is still around, its popularity has definitely dwindled since social media giant Facebook introduced its own version of live video.
Although they weren’t the first ones to bring live video into play, don’t even get me started on how successful Facebook has been at copying other social networks. In fact, I just sent out a newsletter (sign up in the sidebar to get an awesome weekly newsletter with marketing updates) with some recent social media updates and went on a small tangent about how much Instagram has been copying Snapchat.
And even though I love Snapchat, and even though I loved Periscope, it’s obvious (especially for business) that Facebook and Instagram are going to win. I used to include Snapchat in most of the social media strategies I went over for businesses. Now I tell business owners to stay far, far away from it and use Instagram Stories instead. I still use Snapchat for my personal use, but it is not easy to find followers on that platform. On Instagram, you can search, use hashtags, etc., to find new followers and people to follow and all of those people have access to your story.
And now, with Facebook Live? Periscope is a whole ‘nother social network you have to grow. You most likely already have followers on Facebook, and if not, it’s cheap and easy to pay to run a Page promotion and get some. (I do not condone paying to buy fake likes. Put your money on Facebook advertising and get some real people who are interested in your business to follow your Page.)
So it was only right for me to revisit my Periscope post and bring you something new and improved: 11 ways to use Facebook Live for your business.