Whaaatttt, Chloe wrote a blog?! I know, it’s crazy. I literally haven’t published anything here since March. I have been so incredibly busy with my (not so new anymore) job and creating a huge project for the company that this here blog has completely fallen to the back burner. But I’m back, and I have a lot of big things planned for the rest of the year.
First, I’m working on redoing my strategy ebook and will send out the updated version to all of my current email subscribers. My email list also hasn’t heard from me in months, so I’m working on a big comeback for that as well. Having been gone for months calls for a major return. Part of the reason it’s taken me so long is that I had to come back with a bang! As you can see, I created new blog graphics, I got a new logo, and I updated my blog design. Go big or go home, right? 💁
Well let’s get into today’s topic, because it’s a good one.
Your Facebook Page can almost be seen as your blog/business’s social media “hub.” It’s one of the most comprehensive social platforms and allows you to share a great deal of information about your business: hours, locations, products, and so much more. Your Page’s cover photo also has a lot of potential for giving visitors and followers information about your business.
I’ve discussed your cover photo in my social media branding guide, discussing a couple of the most basic types of cover photos to use. Today, we’re going to dive in to X different ways that you can use your Facebook cover photo to promote your business and your products.
And, especially now that the Facebook Page layout has changed, and your cover photo is front and center, you want to make sure you’re taking advantage of the extra promo opportunity.